NIKE started in 1972 in the United States. It is a global sports goods brand. The first air cushion technology has brought a revolution to the sports industry. The brand image of the knife shaped hook is highly recognizable. Its Forrest Gump shoes and Air Max series are classic models that are popular in the market.
NIKE is headquartered in Portland, Oregon, USA. The company produces all kinds of sports goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand, which originally means Greek Victory.
Nike is a manufacturer of sports goods. The logo of Nike is a small hook with a simple and powerful shape, which is as fast as lightning. At first sight, it reminds people of the speed and explosive power generated by using Nike sports goods.
In addition to strengthening high-tech sports performance, Nike sports shoes pay more attention to fashionable shape design, and frequently cooperate with fashion experts from all walks of life to launch joint limited edition. In the United States, as many as 70% of teenagers dream of having a pair of Nike shoes.
"Sport" is Nike's language
Nike has always regarded it as a glorious task to inspire every athlete in the world and offer them good products. Nike's language is the language of sports. Nike has invested a lot of manpower and material resources in the development and research of new products. Nike's first air cushion technology has brought a revolution to the sports industry. Sports shoes made with this technology can protect athletes' bodies, especially ankles and knees, prevent them from sprain during strenuous exercise, and reduce the impact and wear on knees. Sneakers with air cushion technology are very popular once they are introduced.
In 2001, Nike introduced a new shockproof technology called Shox after developing the air cushion technology. The sneakers produced with this technology are also popular, and their sales are increasing. In addition to sports shoes, Nike's clothing is also innovative. For example, high-performance textiles made with FIT technology can effectively help athletes to train and compete in any weather conditions. Other sporting goods manufactured by Nike, such as watches and glasses, are the crystallization of high-tech.
Just do it
In 1988, Dan Wieden, founder of Wieden+Kennedy Advertising Company, created the loud slogan "Just Do It" for a new round of Nike advertising.
Signage meaning
The name NIKE is very lucky in the eyes of Westerners, and it is easy to read and remember, and can be called very loudly. The Nike logo represents the feathers of the wings of the Greek goddess of victory, represents speed, and also represents movement and gentleness. The Nike logo of Nike is a small hook with a simple and powerful shape, which is as fast as lightning. At first sight, it reminds people of the speed and explosive power generated by using Nike sports goods. The sneaker named after "Nike" has square convex grains on the sole to enhance stability, and knife shaped hooks on both sides of the shoe body, symbolizing the wings of the goddess.