marketing

Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet

Never think about your customers from your own point of view

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

Professional marketing company illustrates the importance of big data with strength

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

You must be precise before doing promotion

With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.