marketing

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?

In February 2018, many people's social circles were wiped out by an exciting news, that is, Elon Musk's SpaceX successfully launched the Falcon Heavy Rocket, which brought mankind closer to the dream of exploring space.

Marketing is not the same as selling, and selling is not the same as marketing

Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.

For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."

Improvements in customer experience, use and handling of data, ability to automate processes, use of ai and machine learning

Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet

Branding is not a virtual image that can move consumers, it needs to be built on a qualified product