In management, some traditional practices are wrong, and managers should avoid making these mistakes.

Change requires companies to change old ways of thinking

If a company wants to become a century old shop, the most important thing is never to lose the advantages brought by entrepreneurial mentality - interpersonal relationship, sense of urgency, creativity, and every employee's sense of responsibility for the company.

Creativity is the ability to generate new and practical ideas. This quality is favored, but few people talk about the many negative characteristics that come with it. Recognizing these negative tendencies can help people better understand their own or others' creativity.

Managers have a common misconception that management is to manage subordinates, and managers are people with subordinates.

The execution is not in place, emphasizing the objective difficulties and other issues, and focusing on execution and details is the best measure for marketing innovation. It is temporarily summarized as "ten equals zero".

Social marketing is a multi-way interactive communication model for members of a group

Event marketing is an important part of brand marketing. For a product, you can do without advertising, but you can never omit event promotion, especially for new products that have just been launched.

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.

The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more

How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?

No matter what industry you are in, if you are a first time entrepreneur, there will always be some difficult things in front of you

Buffett once said, "My success does not come from my high IQ, but I think the most important thing is rationality. I always compare IQ and talent to the power of an engine, but the output power, that is, the efficiency of work, depends on rationality."

If you have a good idea for a business, you have to be bold enough to make it happen

Remove the flaws and learn from the strengths. Modesty makes progress, pride makes people fall behind

Although women are not as aware as men in terms of business management, women's delicate and keen awareness of business opportunities is a unique advantage in entrepreneurship

The most promising entrepreneurial industries at the moment

Google was founded on September 4, 1998 by Larry Page and Sergey Brin, and is recognized as the world's largest search engine company. Google is a multinational technology enterprise located in the United States. Its business includes Internet search, cloud computing, advertising technology, etc. At the same time, it develops and provides a large number of Internet based products and services. Its main profits come from services such as keyword advertising

The largest telecom service provider in the United States

Apple Inc. is an American high-tech company. Apple's revenue reached US $365.8 billion. It was founded on April 1, 1976 by Steve Jobs, Steve Gary Wozniak and Ronald Wayne, and was named Apple Computer Inc. on January 9, 2007. It was renamed Apple, headquartered in Cupertino, California.

Chevron manufactures petrochemicals, additives and plastics products at sites in 10 major U.S. states, as well as in Brazil, France and Japan.

Soichiro Honda has always followed the following principles and rules in his management, which have permeated every corner of the company and have become what is known as the Honda Management Model.

Amazon (NASDAQ: AMZN), the largest online e-commerce company in the United States, is located in Seattle, Washington. Amazon is one of the first companies to operate e-commerce on the Internet. Founded in 1994, Amazon only operated online book sales business at the beginning, but now it has expanded to a wide range of other products. It has become the online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world. Under the company's name, it also includes AlexaInternet, a9, lab126 And Internet Movie Database (IMDB) and other subsidiaries.

To launch a big boat you must first find deep water

Phil knight was born in 1938. As a teenager, he was very fond of sports, and he even published an interview about sports in his high school newspaper. After college, fetter not only managed to earn a bachelor's degree in business administration, but also became a long-distance runner with a best time of 4 minutes and 10 seconds in the mile, before earning his MBA at Stanford. This learning experience changed knight's life, or more accurately, one class changed knight's life.

Jack Dorsey, one of the founders of Twitter. Jack Dorsey, Evan Williams and Biz Stone founded Twitter in 2006. Before that, he was a programmer. He was able to see an unnoticed business opportunity in the numerous communication methods such as blog, instant messaging system, e-mail, mobile phone SMS, which reflected his talent.

The invention did not satisfy Eastman; after all, the real "mass photography" had not yet been achieved, and a family-oriented, portable home camera was his ultimate goal.

When he died in 1911, his will stipulated that the World could never be sold. In 1912, his descendants donated $2.5 million to Columbia University to create the second journalism school in the United States, and in 1917 established the Pulitzer Prize, which is awarded annually to a person in American journalism and literature who has made an outstanding contribution to fiction, poetry, biography, history, drama, music, and news reporting.

Jonathan Schwartz is the President and Chief Operating Officer of Sun Corporation. He has brilliant strategic thinking, rich operational experience and outstanding leadership. Jonathan is mainly responsible for the planning and implementation of Sun's daily business, including hardware, software, global sales, global manufacturing and procurement, customer support, and global market development.