Dutiful leaders attach great importance to the wealth they leave behind, and they spend a long time pondering: what impression will they leave, what will they inherit, and what ideas will people remember? These questions are really puzzling, so it is the most attractive choice for others to sing praises behind them.

Many novice managers often lament that management is so complex that they can't get started, and that they have put in a lot of effort but have little success.

A generous cash compensation plan with equity that increases with years of service is at best a disincentive to leave, and at worst a shackle

Leaders have the information they need to take stock of all the competencies their team must provide, and then distribute the team's current responsibilities among them based on individual skills and organisational goals

The goal of continuous human capital appreciation takes precedence over that of financial capital appreciation, but human capital appreciation relies not on hype, but on organised learning.

Social inertia is caused by a lack of incentives

The purpose of promotion is to find out what your customers want and to collect data on potential customers.

The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more

In our highly connected digital world, an all-round marketing approach can help brands bridge the gap between online and offline consumer behavior. However, promoting an effective multi touch strategy has its unique challenges, and our strategy is often effective only when we know it.

When calculating the cost of customer acquisition, it is important to measure the entire life cycle of a single customer

We know that 90% of startups will die in the first three years of entrepreneurship. Entrepreneurs need to keep an eye on their competitors' trends, keep abreast of news and social media content, and quickly obtain all kinds of important data to ensure that they stay in the poor "10%". In order to help entrepreneurs defeat their competitors, the author here introduces some useful methods to help you understand the industry in depth and "monitor" the trend of the entrepreneurial world in a timely manner.

A clear definition of your business and target market will help you grow your business

If you want to be an entrepreneur, you are not alone. Movies with stars like "Social Network" and "Jobs" have brought entrepreneurial culture to the focus of the public. Therefore, it is not surprising that so many people are considering starting their own businesses.

Although women are not as aware as men in terms of business management, women's delicate and keen awareness of business opportunities is a unique advantage in entrepreneurship

Entrepreneurship is becoming more and more the currency to be talked about in this day and age.

Entrepreneurship is the process by which entrepreneurs and their entrepreneurial partners optimise and integrate the resources they have or can have through their efforts to create greater economic or social value.

General Motors has always been active in internationalisation. In the 1980s and 1990s, in order to meet the new challenges of globalisation, improve operational efficiency and better compete with global competitors, GM undertook a series of reorganisations in North America, eventually consolidating into one business unit

Wal Mart Department Store Co., Ltd. is a worldwide chain enterprise in the United States. It is the largest company in the world in terms of turnover. It has ranked first among Fortune Global 500 enterprises for seven consecutive years. Wal Mart has 8500 stores in 15 countries around the world. Wal Mart operates in 50 states and Puerto Rico. Wal Mart mainly has four business modes: Wal Mart Shopping Mall, Sam's Club, Wal Mart Stores and Wal Mart Community Stores.

Microsoft is an American multinational technology enterprise, founded by Bill Gates and Paul Allen on April 4, 1975. The company is headquartered in Redmond, Washington (near Seattle), focusing on R&D, manufacturing, licensing and providing a wide range of computer software services. The most famous and best-selling products are Windows operating system and Office series software. It is the world's largest computer software provider and the leader in the development of personal computer software.

Amazon (NASDAQ: AMZN), the largest online e-commerce company in the United States, is located in Seattle, Washington. Amazon is one of the first companies to operate e-commerce on the Internet. Founded in 1994, Amazon only operated online book sales business at the beginning, but now it has expanded to a wide range of other products. It has become the online retailer with the largest variety of goods in the world and the second largest Internet enterprise in the world. Under the company's name, it also includes AlexaInternet, a9, lab126 And Internet Movie Database (IMDB) and other subsidiaries.

P&G is headquartered in Cincinnati, Ohio, U.S.A. In 2008, P&G was the 6th largest company in the world by market capitalization and the 14th most profitable company in the world. It is also the tenth most admired company in the Fortune 500.

The Coca Cola Company, founded on May 8, 1886, headquartered in Atlanta, Georgia, USA, is the world's largest beverage company, with 48% market share and two of the world's top three beverages (Coca Cola ranks first, Pepsi ranks second, and low calorie Coca Cola ranks third). Coca Cola has 160 beverage brands in 200 countries, including soda Sports drinks, milk drinks, fruit juice, tea and coffee are also the world's largest fruit juice beverage distributors (including Minute Maid brand). Coca Cola, which ranks first in the United States, has gained more than 40% of the market share, while Sprite is the fastest growing beverage. Other brands include Barq's root beer.

Vint Cerf, one of the co designers of Internet basic protocol - TCP/IP protocol and Internet architecture, Google's global vice president and one of the founders of Internet. In the 1970s, Vint Cerf once participated in the early development and construction of the Internet and won the reputation of "the father of the Internet".

The conditions were ripe for Morgan to take action. He travelled from state to state, using patriotism to appeal to everyone to contribute to the destiny of the nation and the country.

Bill Gates, the full name of William Henry Gates III, is Bill or Gates for short. Born in Seattle, Washington, USA on October 28, 1955, entrepreneur, software engineer, philanthropist and founder of Microsoft Corporation). He was chairman, CEO and chief software designer of Microsoft.

Twenty years ago, dell computer corporation started from a single office. Today, it is the third largest manufacturer of personal computers in the United States. The struggle of its founder, Michael dell, a young American computer giant, is an amazing success story. His perseverance, scientific creativity, business acumen and competitive market sense have made him a leading young entrepreneur of the modern era and a model for entrepreneurs to emulate.

Tim Cook, born in Alabama on November 1, 1960, is the CEO of Apple and the Chairman of the Advisory Committee of the School of Economics and Management of Tsinghua University.

Eric Emerson Schmidt, born in 1955, is a former CEO of Google, a former executive chairman of Alphabet (the parent company of Google), and a famous computer engineer.