I would like to talk about promotion, the so-called promotion is how to reach your potential customers and make them can come to your side, you this time, need to think about the question, where are your potential customers? How can you reach them? How can you get your potential customers to accept your products and services?
The purpose of promotion is to figure out the needs of your customers and collect data on potential customers
The purpose of the previous promotion is to figure out whether your potential customers are interested in the products and services you sell, and to collect the potential customers who are interested in you.
Many business people end up not having any business, that is because the promotion and sales are not clear, the purpose of promotion is to attract customers, but this time only focus on promoting their products, quotes to customers, improve their company's recognition, in fact, is a deviation from the purpose of pre-promotion, to customers to convey the wrong information about you, think you are selling products.
Promotion is about spreading information, verifying the viability of the market, and collecting feedback from customers.
After the initial promotion to customers to convey the right message, if you do not get with your expected goals, that is, customer feedback, it is possible that customers simply do not need your products and services, but there may be other reasons, you choose the wrong target customers, choose the wrong publicity channels, choose the wrong market, choose the wrong way to promote, this time you should adjust the program, rather than give up.
You can change the publicity, target customers, channels and so on, figure out the customer feedback, not clear why customers do not respond to your products and services, you can choose to adjust some of your marketing plan.
Promotion is to test, get the real market data, so as to decide whether your products and services stay or go.
If the pre-zi ah promotion test, but also after adjusting the program, but just cannot attract customers, products and services really cannot get out, you can judge the decision based on this feedback product demand, there is a demand to stay, no demand, hurry to terminate the project.
So, you do a good job of pre-promotion, your sales will become very easy.