Managers have a common misconception that management is to manage subordinates, and managers are people with subordinates.

There must be a reason for the poor execution of employees

Creativity is the ability to generate new and practical ideas. This quality is favored, but few people talk about the many negative characteristics that come with it. Recognizing these negative tendencies can help people better understand their own or others' creativity.

The management approach of Deppon Logistics

There is no discipline that is as unclear about the subject of study as business models.

In the workplace, a manager is a symbol of power

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.

You must be precise before doing promotion

With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

How do you start a business from scratch?

Willpower is not only the engine that unleashes self-control in humans, it is also an expression of self-efficacy

A plan is more than just a disclosure, it is a business idea planning, a pitch book to attract investment and a guide to how the company will operate in the future

Today's new generation of women are also stronger and more independent

There is no one-size-fits-all approach to developing entrepreneurial skills. You will find yourself struggling along the way, sometimes becoming your own best teacher, and sometimes becoming your own worst enemy.

Today, our question is: What is the best way to keep the company successful? The following is the reply of ClickTale CEO Thar Schwartz.

UNIQLO, a Japanese clothing brand, was established in 1963 by Japan's Xunshin Corporation as a small clothing shop selling suits, and has become an internationally renowned clothing brand.

Berkshire Hathaway, founded in 1956 by Warren Buffett, is a company whose main business is insurance and which also has business activities in many other areas. The most important of these businesses is property and casualty insurance based on direct premiums and reinsurance amounts. Berkshire Hathaway has a number of subsidiaries, including: GEICO, the sixth largest auto insurer in the United States; and General Re, one of the four largest reinsurers in the world.

NIKE started in 1972 in the United States. It is a global sports goods brand. The first air cushion technology has brought a revolution to the sports industry. The brand image of the knife shaped hook is highly recognizable. Its Forrest Gump shoes and Air Max series are classic models that are popular in the market.

Microsoft is an American multinational technology enterprise, founded by Bill Gates and Paul Allen on April 4, 1975. The company is headquartered in Redmond, Washington (near Seattle), focusing on R&D, manufacturing, licensing and providing a wide range of computer software services. The most famous and best-selling products are Windows operating system and Office series software. It is the world's largest computer software provider and the leader in the development of personal computer software.

Intel Corporation (NASDAQ: INTC) is headquartered in Santa Clara, California, USA. Robert Noyce and Gordon Moore, the founders of Intel, originally hoped that the name of their new company would be Moore Noyce, a combination of two names. However, when they went to the Industrial and Commercial Bureau to register, they found that this name had been preemptively registered by a chain hotel. As a last resort, they adopted the abbreviation of "Integrated Electronics" as the company name. The current senior management is Craig Barrett, Chairman, and Paul Otellini, President and CEO.

Mitsubishi Corporation continues to contribute to the creation of a better society, based on our belief in integrity and high moral character.

Eric Emerson Schmidt, born in 1955, is a former CEO of Google, a former executive chairman of Alphabet (the parent company of Google), and a famous computer engineer.

Jimmy Donald Wales is one of the founders of Wikipedia. He is now the honorary chairman of the council of the Wikimedia Foundation and owns a for-profit company called Wikia (which has no direct relationship with Wikipedia). In May 2006, Wales was selected by Time magazine as one of the 100 most influential people.

Paul Galvin was the founder of the famous American radio company, Motorola Inc.

Steve Jobs (1955-2011), inventor, entrepreneur, co-founder and former CEO of Apple Inc. In 1976, Jobs and his friends founded Apple Computer Company. He accompanied the rise and fall and revival of Apple for decades. He successively led and launched the Macintosh computer, iMac, iPod, iPhone and other electronic products that swept hundreds of millions of people around the world, profoundly changing the way of modern communication, entertainment and even life. He died of illness on October 5, 2011 at the age of 56.

Masayoshi Yanai decodes the key management principles behind the "soul" of the Xpress Group: the very principles that accompanied his father's menswear tailor shop and built it into a global casual wear giant.

Born in 1965 in New Mexico, Jeff Bezos was born an illegitimate child and in 1999, at the age of 36, he became Time magazine's Person of the Year, one of the fourth young people ever to receive the honor.