Many novice managers often lament that management is so complex that they can't get started, and that they have put in a lot of effort but have little success.

Guided by Confucianism, hierarchical relationships play a crucial role in Chinese organisations and businesses.

Warren Buffett is regarded as the best investor of this era, even the "god of stocks", but his management record is also unparalleled. He took over Berkshire Hathaway in May 1965, exactly 50 years ago. To this day, he is still the head of the company. This is an extraordinary achievement. Alfred P. Sloan is probably the most legendary CEO in American business history. He has been in charge of General Motors for 23 years. John D. Rockefeller has been in charge of Mobil for 27 years. In the near future, Bill Gates served as the CEO of Microsoft for 25 years.

The easiest way to consider employee morale is to make it a component of employee engagement

Without profit, there is no business, no survival value

All leaders fail sometimes. If they fail, they will often blame those boring reasons, such as strategic mistakes, inadequate marketing, threats from competition and technical mistakes. However, these are just the surface of the problem. All leaders have made the same fundamental mistake: succumbing to some temptation, thereby unnecessarily complicating the situation; Too much attention to certain details has damaged personal leadership.

Like almost all retailers, some large organizations are facing increasingly fierce competition and CPC (pay per click) search challenges. The performance oriented marketing team realized that they could not always pay high costs to obtain the same level of revenue from repeat customers.

For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."

Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet

What to choose to raise the marketing methods need to be based on the actual situation of the enterprise to choose

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

If you want to make sure that most of your decisions are right, you need to understand that no matter how smart you are, you will make some really "stupid" decisions.

Entrepreneurship failure is an indispensable part of the entrepreneurial ecosystem, but no one wants to fail. In order to help you avoid the fate of failure, this article lists 18 main reasons for entrepreneurial failure. is an indispensable part of the entrepreneurial ecosystem, but no one wants to fail. In order to help you avoid the fate of failure, this article lists 18 main reasons for entrepreneurial failure.

As an entrepreneur, you should never be without ambition, because it is the only thing that separates you from the average person.

Ambition is a good thing. As an entrepreneur, you must have "ambition", because this is the only difference between you and ordinary people. If you don't even have a strong ambition, it is definitely not suitable for entrepreneurship. But the misunderstanding also exists objectively and has to be pointed out.

Any income that is unsustainable is not worthy of envy if it is high

How can I provide more value to more people with less time?

UNIQLO, a Japanese clothing brand, was established in 1963 by Japan's Xunshin Corporation as a small clothing shop selling suits, and has become an internationally renowned clothing brand.

NTT will increase the openness of its network, implement a global strategy within NTT and establish a decentralized, cluster-based organization

Toyota remains the largest manufacturer of military and armoured vehicles in Japan and is responsible for the maintenance of a large number of Japanese armoured and military vehicles each year

Tesla is an electric vehicle and energy company in the United States, headquartered in Palo Alto, with a market value of US $210 billion, producing and selling electric vehicles, solar panels, and energy storage equipment. On July 1, 2003, the company was jointly founded by Martin Eberhard and Mark Tapenning. The founders named the company "Tesla Motors" in memory of physicist Nicola Tesla. Tesla strives to provide every ordinary consumer with pure electric vehicles within their consumption capacity; Tesla's vision is to "accelerate the global transformation to sustainable energy".

Google was founded on September 4, 1998 by Larry Page and Sergey Brin, and is recognized as the world's largest search engine company. Google is a multinational technology enterprise located in the United States. Its business includes Internet search, cloud computing, advertising technology, etc. At the same time, it develops and provides a large number of Internet based products and services. Its main profits come from services such as keyword advertising

Royal Dutch Petroleum was founded in 1890 with a special mandate from the Queen of the Netherlands, hence the name Royal Dutch Petroleum. In order to compete with Standard Oil of the United States, the largest oil company at the time, Royal Dutch Petroleum merged with the British Shell Transport and Trading Company in 1907 to form the Royal Dutch Shell Group.

Eric Emerson Schmidt, born in 1955, is a former CEO of Google, a former executive chairman of Alphabet (the parent company of Google), and a famous computer engineer.

Tim Cook, born in Alabama on November 1, 1960, is the CEO of Apple and the Chairman of the Advisory Committee of the School of Economics and Management of Tsinghua University.

The conditions were ripe for Morgan to take action. He travelled from state to state, using patriotism to appeal to everyone to contribute to the destiny of the nation and the country.

Coca-Cola, the quintessential American drink, has become a famous American brand, a world-famous brand and a symbol of American culture

Twenty years ago, dell computer corporation started from a single office. Today, it is the third largest manufacturer of personal computers in the United States. The struggle of its founder, Michael dell, a young American computer giant, is an amazing success story. His perseverance, scientific creativity, business acumen and competitive market sense have made him a leading young entrepreneur of the modern era and a model for entrepreneurs to emulate.

Sam Walton (29 March 1918 - 5 April 1992) was the founder of Wal-Mart and Sam's Club and became the richest man in the United States in 1985. He was awarded the Medal of Freedom by President George Bush Sr. in 1992 and died that same year at the age of 74.