marketing

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

Never think about your customers from your own point of view

Branding is not a virtual image that can move consumers, it needs to be built on a qualified product

Users can choose different brands of home devices according to their preferences, and can also achieve "one screen to control multiple ends".

The community operation also needs the corresponding management rules, this rule can not be more, and not less

For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."

Marketing automation is growing steadily, and many companies are using it more to promote marketing. According to the research of Emailmonday, 51% of companies are currently using marketing automation, and more than half (58%) plan to use more marketing automation technologies.

The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.

Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.