marketing

The purpose of promotion is to find out what your customers want and to collect data on potential customers.

Never think about your customers from your own point of view

Internet marketing is a business practice of promoting brands and selling products and services to target users through the internet

With the rapid development of marketing and advertising technology, the integrated use of technology is increasingly being adopted by companies to make the most of advertising as a marketing activity

It seems that no one can avoid the fact that the technology updates too quickly in the information age - perhaps you still remember the days when Netflix used to send DVD subscriptions to users by email. Now it has become the world's most popular OTT streaming media service provider, with nearly 150 million users worldwide. Many consumers have tried to follow in the footsteps of Netflix, but these constantly changing technologies and products make people dizzy, and users are not very calm when making choices. But one thing remains unchanged: consumers want the best content at the lowest cost. The best content is available 24/7.

The competition of fast fashion brands has become increasingly fierce. Now the focus of these brands' competition has shifted to fighting for online market share, and "visual search" provides a new way to obtain market share.

It is a way of expressing an emotion, a moment that is difficult to express in words, in just a few seconds

Although the marketing technology MarTech is becoming more and more influential and important in marketing, many enterprises have specialized in MarTech, but as a relatively new type of work and category, what is MarTech's job responsibility? What on earth is it doing? What is the function?

The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more

The question about the last contact of consumers is the most popular one among retail marketing practitioners, and it has been argued as attribution for more than ten years. In today's marketing world, consumers shop through various terminal devices and channels. Therefore, it is outdated and inefficient to simply attribute the sales achievement to the last interaction before purchase. This is because you may overemphasize the bottom of the funnel and neglect all the efforts made when filling the top of the funnel.