Disney, one of the world's top ten brands

Disney Company was founded in 1923. At that time, it was only Disney Brothers Cartoon Studio of Walt Disney and Roy Disney. Now, Disney has become one of the largest entertainment companies in the world, constantly committed to providing people with the most special entertainment experience, and has always adhered to the company's fine tradition of pursuing quality and innovation.

The Walt Disney Company, named after its founder Walt Disney, is a large multinational company headquartered in Burbank, the United States. Its main businesses include entertainment program production, theme parks, toys, books, electronic games and media networks. Disney acquired Lucas Pictures in November 2012. In 2015, Disney Company and Youku Tudou Company reached a cooperation agreement to jointly localize the marketing of Marvel films and American dramas. In September 2015, Disney announced that it would invest 66 million dollars to help JauntVR develop its virtual reality film shooting platform. On January 1, 2016, Disney terminated its cooperation with Mattel. On December 30, 2015, the research and development department of Disney developed a small four-wheel robot that can climb walls. In January 2016, Disney CEO Bob Igel said that Raiders 5 was being filmed. In May 2016, Disney announced its withdrawal from the game release.

About the Founder of Disney Company

Disney, namely Walter Elias Disney (also translated as Walt Elias Disney) (1901-1966).

American animator, presenter and film producer, born on December 5, 1901 in Chicago, Illinois. He is famous for creating cartoon characters Mickey Mouse and Donald Duck. He produced the world's first sound animated film "Willy the Steamboat" (also translated into "Willy the Steamboat" and "William the Steamboat", 1928) and the first animated feature film "Snow White and the Seven Dwarfs" (1938). He and his brother, Roy Oliver Disney, founded Disney Brothers Animation Production Company.

Before Mickey Mouse was born, Disney once created a long ear cartoon rabbit named Oswald, which was very popular with the audience. In 1928, the year Mickey Mouse was born, Walter and the designers discussed how to create a more lovely cartoon image. They drew Oi Walter on the paper, and then began to modify it: round the ears, add buttons to the shorts, put shoes on the big feet, put gloves on both hands, and add a cute tail... Soon, a cute mouse image appeared on the paper! Walter saw this little mouse! His wife Lily Lian immediately gave it a loud name "Mickey Mouse", which is the birth process of Mickey Mouse.

Many deeds of Walt Disney have made him a world-famous person, including many famous movies such as Snow White and The Adventures of the Puppet, and animated characters such as Mickey Mouse. It is also Walt Disney who made Disneyland possible, created a theme park, and created a grand happy paradise for children all over the world. In addition, his hosting of the TV program Disney Wonderful World (originally called Disney) also made countless American people unforgettable. He won 56 Oscar nominations and 7 Emmy Awards. Walt Disney died on December 15, 1966 due to ineffective treatment of lung cancer. Before that, he was still working for Disney World in Florida. The theme park opened a few years after his death.

Disney Works Introduction

Disney's animated films can be divided into such types as Disney hand-painted classic animation (CLASSICS), Disney live action with animation, Disney computer animation (3D Computer Animation), Disney model animation (Claymation Animation), Disney movies animation and Disney video premiere. The classic animation has become the most important symbol of Disney, The first classic animation to create this situation was the animated feature released in 1937, the famous Snow White and the Seven Dwarfs. This most classic Disney film combines many glories. As the world's first full-length animated film with a plot, it is also the world's first release of original music records, and the world's first animation shot with multi-level cameras, It is also the first animated film in the world to hold a grand premiere and won the Oscar Special Achievement Award. It can be said that since then, animated films have not only become a form of children's entertainment, but also become the mainstream film form. From then on, Disney Company has become the leader of animated films, leading the trend of animated films in the world.

Disney's classic animation is produced by Walt Disney Animation Studios, Disney's most representative animation studio. Almost every year, new films are released. Therefore, it is often called "annual animation blockbuster" by some movie fans. In fact, it is not necessarily that one film is released every year. Most of the classic animation is based on feature films. Of course, a few belong to the Chinese The animation collection of short stories or the nature of musicals and documentaries. Later, many works were adapted into the parades in Disney theme parks, the Ice World, musicals and other forms. Some later released TV programs and sequels of video tapes, DVDs and other audio-visual products.

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