marketing

How can marketers go beyond the details and stand a little taller to see the big picture accurately so they can properly measure the roi of your marketing and media spend?

Social marketing is a multi-way interactive communication model for members of a group

For CMO, this era has created unprecedented marketing opportunities, but also created a highly complex environment. The importance of successfully responding to user needs and preferences has never been greater. A study by Walker predicted that "by 2020, the user experience will exceed the price and the product itself and become the key factor determining the brand difference."

The community operation also needs the corresponding management rules, this rule can not be more, and not less

Independent video ads, which are automatically played on the article page, are becoming more and more popular among advertisers. This format is a way to replace the scarce and expensive streaming video insertion, just like the advertisement played before the video.

Sales is about selling a product, whereas marketing is about selling a brand, and the core business skills of the two are different.

The purpose of promotion is to find out what your customers want and to collect data on potential customers.

The final consideration in sales is not how much money you have made, but how many people you have brought in and how many of those people you have brought in have been successful.

Sony Music is betting on setting up its own creative organization internally. Sony hopes that the internal creative organization can integrate the previous independent marketing work of the company.

The average marketer currently uses at least 8 different marketing channels, ranging from mobile apps to email marketing and more